beauty&brains
we create online experiences
business led, customer focused

If there is one thing we do know about, its online marketing and what it can do for your business. We see opportunities to connect with your customers, ways to use technology to grow your client base and strategies to build your business online.

View case study - Cath_Kidston View case study - Cath_Kidston

The Challenge

Initially Cath Kidston engaged us to review and make recommendations on their online advertising, as well as sense check the projected targets and revenue forecast. Through our audit we estimated a cost saving of £250,000 without losing out on the bottom line.

The Results

For the next 4 weeks we work to prove the model, with the trial month being such a success Cath Kidston moved the account to us to run for their Christmas 2012 campaign. We had to turn around the campaign from mid November to met sales targets of over £2.5 million.

Although less lead time than we would have liked we succeeded in not only meeting our targets but exceeding them. Delivering over £3 million in sales over the festive period as well as reduce spend by 35%. We have continued working with Cath Kidston and continue to deliver results that are not only above target but also under budget.

We have been working with them on their summer sales campaign (July 2013) and have exceeded the sales targets by 97% whilst reducing the advertising spend by 12% compared to last year.

Snapshot

  • 97% Increase in sales
  • 12% Reduction on spend
  • £250,000 Yearly advertising saving
View case study - Jo_Loves_ecommerce View case study - Jo_Loves_ecommerce

The Challenge

To launch a completely revamped ecommerce site with additional product lines and functionality in just 4 weeks!

The Results

We had been working with Jo Loves (Jo Malone’s latest venture) on their SEO and digital Comms, when they asked us to help them to build and launch their new website in just 4 weeks. The project was always going to be a challenge, both from time and technical capabilities, bringing luxury goods together with solid usability. On the opening weekend the site received orders from Singapore, Japan, USA, Canada and throughout the UK; all this from just phase 1 of the website.

Snapshot

  • 45% Increase in conversions
  • 66% Increase in revenue
  • £95,000 sales in first month
View case study - Lyons_Coffee View case study - Lyons_Coffee

The Challenge

United Coffee were about to re-launch Lyons Coffee following a considerable absence from the shelves. United Coffee were interested in effective ways to generate a buzz around the launch of the product, without excessive expense.

The Results

Provoke helped United Coffee create a digital presence and audience to support the launch. We introduced the new Lyons Coffee on Facebook before it had even hit the shelves. By sparking a buzz to bolster the brand we were able to attract fans along the way. We encouraged followers to share their stories of Lyons to evoke memories and to establish a dialogue between the Lyons brand and their loyal customers. This enabled us to quickly found a fan base of over 7,000 very active followers, whilst exposing Lyons Coffee to over 1 million people on Facebook.

Through social media we informed followers about when the product would be hitting the shelves, building anticipation strategically. The result was sales double of that expected on the first weekend of sales.

Snapshot

  • 8k fans in 1 month
  • X2 Sales target doubled first weekend
  • 1,000,000 Brand exposed to
    over 1 million
View case study - asbestos View case study - asbestos

The Challenge

Manchester based solicitors, We Solicitors had used Provoke to help them with their new brand and challenged us to help them compete online against the bigger firms with limited budget.

The Results

After working with We Solicitors to identify what type of work they undertook and the value of each service to the company. We put a strategy together looking at the online market place against the key services, analysing competitors and final devising a marketing approach to deliver results.

We created an online community focusing around providing information, help and advice around the tricky subject of asbestos exposure and mesothelioma. Aimed at both sufferers and their families. Building up a trust with the audience whilst being clear that We Solicitors were behind it.

The results have seen them dominate the search rankings and deliver cases, it is now the strongest part of their business.

Snapshot

  • 21 keywords on first page of google
  • 3k visitors a month
  • press coverage includes
View case study - path_intelligence View case study - path_intelligence

The Challenge

Path Intelligence were looking to improve both the design aesthetics of their website and its search engine ranking. We performed a complete online audit to benchmark their standing, as well as the perception within the marketplace of their company. We found there were several articles that questioned the technology and placed it in an unfavourable light. We discovered that associated comments were of a similar nature and were all factually incorrect.

The Results

We started addressing the aesthetics of the site whilst building the platform with the search engines in mind. Additionally, we started the process of mapping out a search strategy to clean up Google and protect the brand’s reputation.

Within 2 weeks of the new site launching they had already received more enquiries than the previous 6 months. Within 3 months we had cleaned up the first page of Google ensuring that the negative articles were further down the rankings and factual, positive articles and videos featured on the first few pages of Google.

Snapshot

  • 50 leads in first 3 months
  • 28 different countries
  • Reputation protection 2 pages of Google cleared of negative articles

what we do

We help define your online voice, create compelling content, connect with your audience and show you the opportunities for your business online.

Creative

  • Digital Brand Strategy
  • Concept & Idea Generation
  • Branding & Identity
  • Copywriting

Digital

  • User Interface Design
  • Web Design & Development
  • Content Management Systems
  • Design
  • E-Commerce
  • Email Marketing
  • Mobile Applications
  • Video

Search&Social

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Social Media
  • Affiliate Marketing
  • Content Marketing
  • Call Tracking
  • Analytics
  • Cath Kidston
  • AVG
  • Cadbury
  • Jo Loves
  • Brita
  • Unilever Food Solutions
  • Environment Agency
  • Electrolux
  • Infra Group
  • Surf Telecoms
  • Path Intelligence
  • Gaxo Smith Kilne

Who we are

We make the complex simple, the boring stand out and the dull exciting. Whilst always focusing on your businesses' objectives and targets.

We are a multi-disciplined brand and marketing communication agency, providing services to clients throughout the UK. We focus on delivering highly creative, well thought out strategic solutions. We help define your brand identity, online voice, create compelling content, connect with your audience and show you the opportunities for your business online.

We are a small team, which means that when you work with Provoke unlike larger agencies you will be working with thinkers, designers and developers, not sales people. We find that it works much better this way.

Get in touch

Want to know how we can help your business? Arrange a chat