Brand Identity
Not just a logo! A brand identity will form the foundation of how potential customers perceive your company and you.
A good brand id is based on several things:
- the logo
- the visual
- the identity programs
- the company messages
- products and actions
A designer cannot "make" a brand, only the audience can do this. A designer provides the foundations - the logo, message and identity systems – on which an authentic brand is built.
What does you identity say about your company?
Does it give a true representation to your audience?
Before anything we need to be clear as to who is the audience and what is the identity required to do. An identity should grow organically from these answers.
We listen to our what our clients have to say and look at what their audience needs to know and feel. Our design solutions take all of this into account. We have experience of creating an identity from the ground up as well as working with companies to refocus current identities to enhance their brand to their audiences.
This process allows us to deliver high quality identities that not only look great but more importantly work for our clients. Please see below for a few examples of the brands we have created.
