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Heatmaps
In the fast moving online business environment, it is important you manage your customers' expectations and provide the highest level of 'best-practice' experience.
Not all websites work the same way. Different industries attract different types of customers who use websites in different ways. You need to work out who your customer is and how they interact with your website in order to create the right experience that will lead to a sale or enquiry. Provoke can help you to get it right!
The prevailing buzz exciting the online marketing industry is centred on website heat maps. This is a system which allows you to analyse each website page for appeal, user-friendly ability to 'work' for the average user and routes or points noted by visitor interest.
The system works by capturing the exact co-ordinates of a mouse click and overlaying it on a snapshot of the selected page. The more clicks an area receives, the warmer it appears on the map.
This is a superb tool for exactly pinpointing what your customer wants!
Recent work with 1st Direct led to impressive improvements. You will see on the right, a copy of the recent web heat map. This map is of the homepage and accounts for 6,000 visitors and their click preference.
This information proved invaluable to highlighting products which were prominently placed, but not receiving high traffic. Products that did sell well were positioned lower down the page. Content placed below the scroll line in a standard browser, once again, attracted very little interest.
Heatmap analytics also identified the need for a more obvious 'search box' and 'contact number'. Based on this information, changes were made to the website, and subsequently, user experience / conversion rates continued to rise.
With a site like 1st Direct receiving 40,000 visitors and displaying 200,000 pages per month, you cannot afford to be getting it wrong!
Raise your customer experience, increase conversion rate and importantly, boost your bottom line with New Heat Maps from Provoke.
Find out more about what Provoke can do for your business. Click here »
Heatmaps advice and tips
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These are just a selection of companies that trust Provoke to deliver their Online Marketing requirements, let us do the same for you call 0333 123 0 999 now.
