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Keyword Analysis
Visitors search on the major search engines for products and services that they seek. Often these search terms are entered in the form of a question, such as “how to optimise a website?”. Smart keyword optimisation is based on extensive analysis of the variety of known search keywords which Google, Yahoo, Bing and other important search engines, are most likely to have frequently visited and indexed. High page rankings will increase the likelihood of returning your site to search visitors, encouraging them to directly click onto your site products and/or services.
An all too common mistake made is to identify and focus on irrelevant or non-specific, generic keywords.
Example:
A client – a swimming pool company - requested our help to optimise their site for the keywords “swimming pools”. Despite being highly frequent search words(450,000 searches a month), the considerable cost, time and focus necessary to achieve top page results, would actually only produce a poor return.
The reason? Most people are actually searching for their local swimming pool not a supplier!
We identified that over 80% of their traffic was generated from specific keyphrases such as “certikin sealed beam light” as opposed to “pool lighting”. We changed tactics to focus on phrases relating to product types, supplier names, etc. This strategic approach has resulted in a first page listing for swimming pools along with all their long-tail phrases!
If you know what you're searching for, you are not vague or generic. You would enter the precise words into the search engine, e.g. "Audi A4 2.0TDI" - not just "cars".
It is our job at Provoke to ensure thorough keyword analysis is performed to identify the phrases and words which should generate for you the most efficient conversions for you business.
Remember- it's not as straightforward as you might think! The obvious is not necessarily the most effective!
Find out more about what Provoke can do for your business. Click here »
Keyword Analsys advice and tips
- Convert Website Sales on the Funnel Ferry!
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These are just a selection of companies that trust Provoke to deliver their Online Marketing requirements, let us do the same for you call 0333 123 0 999 now.
