Keyword Analysis

Online Marketing News & Blog

• Google TV Is Coming!

  Rumours that Google is looking to go into broadcasting have been leaking through online over the last few months, with Autumn set for the first appearance of Google TV-powered devices. The exciting crossover opportunities for businesses of all sizes and how website design and online marketing will be transformed, lies tantalisingly just weeks ahead. According to the world’s No.1 search engine, Google TV will be an “open platform”, aiming to unite search and browse capabilities, integrating web search results and TV content, side by side. Google TV will support Flash and make the “full internet” available through set-top boxes and “integrated” TV screens. Formatting website accessibility for the new channel could be an issue - the TV browser is Chrome - although Google TV is intended to work with existing TV screens but either TV or the set-top box will require an HDMI input or output, respectively. Google TV ( GTV) will be built and remote controlled on the Android platform, not Chrome OS, and will run Android apps. Users will not require a cable TV subscription, although they will need WiFi in their home to access GTV and for those who simply wish to use Google TV to get internet content and web video as an alternative to paying for a cable subscription. The present arrangements for advertising from traditional TV sources or existing internet sources/publishers/networks will continue but the likelihood of new and specific GTV ad formats to eventually be produced. According to Google, there will be the same privacy options and controls as available for Chrome online and an indication that there will be tracking and data collection. Partner companies involved, in addition to Adobe, will include amongst others, Intel (chip), Sony (TV) and Logitech (set-top box), Logitech says its box will have a remote which also integrates a keyboard. Google have yet to give any indication of pricing. As and when Google TV finally hits a viewing screen, and we enter the next era of integrated online and broadcast interactive content, the possibilities for marketing strategies and optimising brand identity presence across the new interchangeable platform could be very attractive indeed! Read more »

• Email Still Competing With Social Media?

  It’s been said before – online marketing tools complement, not compete with each other! Reports always announce that one or the other is in the ascendency but in fact, social marketing helps draw attention to a company profile or product, whereas sales are likely to be generated when information is received by email! Another report - based on a survey of over 1,400 so-called ‘representative’ consumers, - has just announced that email still beats social networks when it comes to marketing for eCommerce. Apparently, over a third of consumers are not using a social networking site, and online brand identity ‘fans’ are still in the minority! Depending on the market niche a business occupies, email marketing can definitely be the more important way to contact people over a longer period of time, because, as a rule, almost everyone reads email. Facebook, Youtube, Twitter, or LinkedIn will invariably update to an email account anyway! As we  all should know by now, because a variety of media platforms are available, every user will adopt the channel they feel is best for them, even though, as the long established workhorse, email continues to be the desired channel for many types of commercial communication. Read more »