Best of British Beer
How do you use direct email marketing to increase beer sales?
Best of British Beer were struggling to gain much traction through direct email comms, and were ploughing the majority of their marketing budget into PPC advertising with varying levels of success. Brought on board to give strategic direction to the brand’s digital marketing, we segmented their existing customer database to gain insight into purchasing habits.
With a programme of targeted email marketing, we were able to generate a 555% return on investment within the first three months of working together.