• Proximity marketing: What is it and what can it do for you?

    Proximity marketing is an innovative technique which allows your business to directly connect with potential customers before they’ve even thought of you.

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  • Consumer trends shaping food & drink in 2019

    As consumer tastes continue to evolve, it’s unsurprising that the food and drink industry is continually moulding to fit in with these new trends to meet demand. So what should we expect to see in…

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  • How do you survive in the casual dining sector in 2019?

    The casual dining sector suffered some big losses in 2018, but a number of brands are bucking the trend. So what does it take to thrive in a declining market?

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  • The Dryanuary fightback

    What strategies have emerged in the bid to survive Dry January and its wider cultural implications? And will they work?

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  • Why more brands are starting print magazines

    Despite what you might have heard about the death of print, more and more businesses – especially young companies looking to build their brand – are establishing their own print magazines.

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  • A role for storytelling in B2B marketing

    Although the concept of storytelling is still relatively new in the B2B marketing field, it is becoming increasingly popular and has aroused more interest of late.

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  • How can Instagram influencers help restaurants?

    All sorts of businesses promote themselves on Instagram these days, but the social media platform has had a huge impact on the restaurant industry in particular.

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  • Why branding is so important in the food industry

    Your margins are likely as tight as many customers’ purse strings, especially if you’re a start-up or an independent. With this in mind, you need targeted design and communication first time – and that doesn’t…

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  • How to uncover your brand purpose – what do you stand for?

    Many start-ups launch with a clear sense of purpose. They have identified a need, for which they have provided an answer. Some companies may even have a clear vision that, one day, their products or…

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  • Making your Content Marketing work harder for you.

    Competition on search engines like Google is extremely high. Companies all over the world are constantly battling with each other to rank highly on a Google SERP (Search Engine Results Page). SEO (Search Engine Optimisation)…

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