How do you survive in the casual dining sector in 2019?
The casual dining sector suffered some big losses in 2018, but a number of brands are bucking the trend. So what does it take to thrive in a declining market?
A role for storytelling in B2B marketing
Although the concept of storytelling is still relatively new in the B2B marketing field, it is becoming increasingly popular and has aroused more interest of late.
How can Instagram influencers help restaurants?
All sorts of businesses promote themselves on Instagram these days, but the social media platform has had a huge impact on the restaurant industry in particular.
Why branding is so important in the food industry
Your margins are likely as tight as many customers’ purse strings, especially if you’re a start-up or an independent. With this in mind, you need targeted design and communication first time – and that doesn’t…
How to uncover your brand purpose – what do you stand for?
Many start-ups launch with a clear sense of purpose. They have identified a need, for which they have provided an answer. Some companies may even have a clear vision that, one day, their products or…
Making your Content Marketing work harder for you.
Competition on search engines like Google is extremely high. Companies all over the world are constantly battling with each other to rank highly on a Google SERP (Search Engine Results Page). SEO (Search Engine Optimisation)…
Five food & drink trends to watch in 2018
The way we feel about our food and drink, where it comes from and how we consume it, is set to shape marketing trends in this area in 2018. Aesthetics continue to be key in…
5 Marketing Trends for the year
2018 looks set to balance more technology with more humanity in marketing. Augmented reality, artificial intelligence and voice tech drive hyper-personalised and even individualised targeting, while influencer marketing expands into the virtual realm. But brands…
6 Reasons How Successful Marketers Are Like Great Mixologists
And no, that’s not just because we enjoy happy hour on a Friday night. There’s a lot to learn from the process of mixology, from understanding customers and drawing on experience, to selecting the right…