Why more brands are starting print magazines
Despite what you might have heard about the death of print, more and more businesses – especially young companies looking to build their brand – are establishing their own print magazines.
Why branding is so important in the food industry
Your margins are likely as tight as many customers’ purse strings, especially if you’re a start-up or an independent. With this in mind, you need targeted design and communication first time – and that doesn’t…
How to uncover your brand purpose – what do you stand for?
Many start-ups launch with a clear sense of purpose. They have identified a need, for which they have provided an answer. Some companies may even have a clear vision that, one day, their products or…
Five food & drink trends to watch in 2018
The way we feel about our food and drink, where it comes from and how we consume it, is set to shape marketing trends in this area in 2018. Aesthetics continue to be key in…
5 Marketing Trends for the year
2018 looks set to balance more technology with more humanity in marketing. Augmented reality, artificial intelligence and voice tech drive hyper-personalised and even individualised targeting, while influencer marketing expands into the virtual realm. But brands…