How do you re-energise B2B sales of the nation’s favourite energy drink?
Lucozade has been around for more than 90 years now and faces more competition than ever in today’s market. We brought our creative design solutions to bear to revitalise sales to wholesale customers, particularly around key sporting events, with incentivised on-pack promotions and online advertising. The same principles were applied to boost sales of new product lines such as Pink Lemonade and Cloudy Lemonade, each with their own distinct visual identity. Our advertorial, point of sale and online marketing helped boost B2B product sales.