Nestlé Water

How do you ensure B2B sales growth for water brands?

Tasked with increasing growth in B2B sales for the Nestlé Water portfolio, we differentiated the messaging for each brand around its target audience. Buxton Water for customers with active lifestyles, Pure Life for families, San Pellegrino and Perrier for cafe culture, and so on. By matching aesthetics with audience across print and advertorial campaigns and a B2B website, we aided buyer decision-making, engaged retailers and boosted sales.

Strategy | Marketing & PR | Design | Digital