How do you position a brand to get the biggest slice of the action?
In a heavily saturated marketplace for fast food, your brand identity needs to be simple and memorable. With this in mind, we worked to reposition Pizza Quarter as Jersey’s number one pizza chain, ensuring they secured their customers’ attention and business. The story was carried across refreshed shop signage, uniforms, delivery vehicles, print marketing materials and a new responsive website with an online order system including coupon functionality. As a result, Pizza Quarter was firmly established as the number one independent pizza chain on the island, with increased sales and awareness and expansion to a new premises.