Play Soccer USA
How do you engage the next generation of aspiring soccer players?
Play Soccer USA help UK-based players realise the dream of playing elite soccer in the United States through scholarship programmes. To reignite engagement with the 16-19 year old target audience, we rebranded the business and positioned it to have an attention-grabbing, contemporary, aspirational look. A simplified user journey was achieved with our website redesign and rewrite, complemented by clear signage and social media content designed to drive attendance at assessment and trial days. The business has gone on to join the Nike Partner Club.