Life with Dignity by Wade Ceramics
How do you breathe new life into a 10 year old brand?
The Life with Dignity range was designed with honourable intentions: to preserve dignified dining experiences for all, regardless of age or ability. Previously targeted at a B2B audience, sales had been plateauing for a number of years when Wade Ceramics approached us to bring the brand up-to-date. After thorough research, we repositioned and relaunched with a focus on B2C sales via a new ecommerce website. Supported by fresh photography to position the range as attractive and desirable rather than simply functional, we plan and produce engaging emotive content to raise awareness as well as managing the brand’s social media presence, organic and paid marketing, and PR. We are now looking ahead, developing partnerships to ensure the products are fit for the future.